52 (U215.212)

 —Well now, he mused, whatever you say yourself. 

52nd cast. page 215, line 212.

 

—Well now, he mused, whatever you say yourself. I think I’ll trouble you for some fresh water and a half glass of whisky.

 

　Jingle.

 

　—With the greatest alacrity, miss Douce agreed.

 

　With grace of alacrity towards the mirror gilt Cantrell and Cochrane’s she turned herself. With grace she tapped a measure of gold whisky from her crystal keg. Forth from the skirt of his coat Mr Dedalus brought pouch and pipe. Alacrity she served. He blew through the flue two husky fifenotes.

 

 

Episode 12. Bar at the Ormond Hotel. Shortly before four in the afternoon. Simon Dedalus, the father of the main character Stephen, has just entered and is ordering a drink from Miss Douce, one of the barmaids.

 

"Cantrell & Cochrane Ginger Ale 1922" by Nesster is licensed under CC BY 2.0

Episode 12 is written in musical language. The following words are associated with music.

muse -  Muses are the nine goddesses of literature, science, and the arts.

tap - the sound of hitting something lightly.

measure - Major key

pipe/blew - blowing of the pipe is associated with the instrument. 

flue - the lip of the organ pipe. Also associated with the flute.

husky - husky voice. 

fife of fifenotes - transverse flute of a military band

 

And Jingle.

 

Jingle has the following connotations.

 

1. Tinkling, ringing, bell-like sounds.
   
   
2. A type of covered wagon used in Cork City, Ireland, in the 19th and early 20th centuries. This had not occurred to me until I looked it up in the dictionary this time.
   The novel's other main character, Mr Bloom, also dines at Ormond's restaurant. His wife's lover, Boylan, is now on his way to the hotel in a carriage and describes the sound of the carriage. Cork is Simon's home town. Note that the carriage in which Boylan is riding is not a covered carriage.
   
   
3. The bed fittings in Mr Bloom's house ring with jingle. Episode 4, passage.
   
   

   "No. She didn't want anything. he heard then a warm heavy sigh, softer, as she turned over and the loose brass quoits of the bedstead jingled."  (U46.59)

   
   It is implied that Boylan plans to stop here in Ormond before going to the Bloom family.

 

Cantrell Cochrane is a beverage manufacturer.

 

There is a mirror in the bar advertising the company, with the words 'ginger ale' written in gold. 

His spellbound eyes went after, after her gliding head as it went down the bar by mirrors, gilded arch for ginger ale, hock and claret glasses shimmering, a spiky shell, where it concerted, mirrored, bronze with sunnier bronze (U219.410)

（”His” is "Boylan's").

 

It would be a mirror like this. It doesn't say ginger ale, though.

 

Ginger ale was invented by Thomas Cantrell (1827-1909), a Dublin-born apothecary and surgeon. In 1852, he set up his own business and started a drinks business in Belfast. In 1868, Cantrell was working with Henry Cochrane (1836 - 1904) in Dublin and merged their businesses to form Cantrell & Cochrane Limited (now known as C&C Group plc), a manufacturer and distributor of alcoholic beverages, cider and soft drinks.

 

 In Episode 5, Mr Bloom noticed an advertisement for Cantrell & Cochrane on a street corner. He is interested because his profession is advertisement taking.

Mr Bloom stood at the corner, his eyes wandering over the multicoloured hoardings of Cantrell and Cochrane's Ginger Ale ( Aromatic).  (U62.193)

 

He then recalls the company's Ginger Ale afterwards.

The priest was rinsing out the chalice: then he tossed off the dregs smartly. Wine. Makes it more aristocratic than for example if he drank What they are used to Guinness's porter or some temperance beverage Wheatley's Dublin hop bitters or Cantrell and Cochrane 's ginger ale (aromatic).  (U67.389)

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